We grew up between old songs and new cities—mixing tees & hoodies with heritage. What started as a few tees turned into a platform for many brands within the culture.. each with its own vibe.

Our mission is to help brands create their vision within our culture — each with its own voice but with a shared high standards. From vintage tees, to gym apparel.. to streetwear, every piece starts with premium fabrics, and details you’ll notice. We’re here to be your reliable source fashion within the culture!

We start with the moment: gym life, nights with the fam & friends.. even chai time with the elders. Then we build around it — fabric first, then fit in the details to make a piece lovable (placement, letters, phonetics, textures). Every sample gets worn, washed, and tested to make all brands only provide the best stuff possible.

Small-batch drops to reduce waste, durable fabrics to outlast trends and turn them into vintage items and packaging that uses less where we can. We’re not perfect— just honest and improving every season.