We grew up between old songs and new cities—mixing hoodies with heritage, bench presses with bhangra, family parties with photo dumps. We didn’t see pieces that carried all of that at once, so we made our own. What started as a few tees turned into a platform for multiple brands, each with its own attitude but with the same standards.

Our mission is to curate and help brands create a family of labels—each with its own voice but with a shared standard of premium items. From vintage tees, to gym apparel.. to streetwear, every piece starts with fabric, earns its fit through wear-testing, and lands with details you’ll notice at the right moment. We’re here to be your reliable source for tees, hoodies, and more!!

We start with the moment: Gym PRs, studio nights, chai with the fam. Then we build around it—fabric first, then fit, then the details that make a piece yours (placement, letters, phonetics, textures). Every sample gets worn, washed, and tested before it earns the tag.

Small-batch drops to reduce waste, durable fabrics to outlast trends, and packaging that uses less where we can. We’re not perfect—just honest and improving every season.